Poll conducted by corporate Ed backers, backfires

The Friedman Foundation For Educational Choice, a corporate education booster, ran a poll. They didn't exactly get the results they were hoping for.

How does a policy of school choice compare to other reform initiatives in their perceived efficacy for school improvement?
Figure 8(below) includes the average perceived efficacy for each type of school reform after controlling for covariates. School choice in the form of vouchers is in the middle of the pack, with smaller class sizes, technology, and accountability perceived as more efficacious and reducing teachers’ unions’ influence, merit pay, and longer school days as less efficacious.

Even after an attempt to goose the results (pg 5 "source comes from a poll conducted by the Friedman Foundation that included a nationwide sample and an oversampling of mothers of school- age children (“school moms”)."), respondents didn't think much of merit pay, busting teachers unions or vouchers. What they cared most for was smaller class sizes and better technology.

If those results weren't bad enough for our corporate reformers, they had more bad news in their poll

Only 29% of respondents liked the idea of tax payer funded vouchers to pay for private schools,